Hang Seng Management College (HSMC) has launched “Junzi Corporation Survey” for seven years. “Junzi Corporation Survey 2017 Results Announcement and Forum on Ethical Entrepreneurship” was moderated by President Simon S M Ho, while Dr. Felix Tang (Associate Professor of Marketing), announced the list of Junzi Corporations 2017. This year we have invited Dr. Alwin Wong (Director of the Institute of Entrepreneurship, Hong Kong Polytechnic University), Mr. Sunny Wong (Executive Director of Tibet Water Resources Limited and Adjunct Professor of the Department of Management) and three alumna including Ms. Jodie Cheung (Director of Simple Kitchen), Mr. Rex Lai (Director of CoCreation Group Limited), and Mr. Derren Lam (Operations Manager (Hong Kong) of Didi Chuxing), shared and discussed about how to uphold business ethics, especially in new start-ups with Dr. Felix Tang.